In brief: Counterpoint Research reports a 21% year-over-year drop in global PC shipments for Q3, totaling 57 million units as component costs drive up prices.
Market research data indicates a significant contraction in the personal computer sector during the third quarter of the year. According to findings from Counterpoint Research covering the July through September period, worldwide shipments fell considerably as rising expenses for internal components altered buyer behavior and market dynamics.
Third Quarter Market Performance and Volumes
During the third quarter, total global shipments reached 57 million units. This figure represents a 21 percent decrease compared to the performance recorded during the same timeframe in the previous year. Analysts attribute this downward movement largely to increasing expenses associated with specific hardware components, namely DRAM and NAND memory chips. As these parts became costlier, laptops grew more expensive for end buyers, subsequently lowering overall consumer demand.
Vendor Standings and Market Shares
Despite the broader market contraction, individual manufacturers maintained varying positions within the industry:
- Lenovo retained the top position in the sector, delivering 15 million units and capturing a market share of 26.3 percent.
- HP secured second place with an estimated 10.3 million shipments, translating to an 18.1 percent market share.
- Dell followed in third position, recording 7.6 million shipments and holding a 13.3 percent share of the market.
- Apple achieved a 9.8 percent market share behind 5.6 million shipments of its MacBook Neo model, though this figure still represented an 11 percent year-over-year decline for the company.
- Asus rounded out the notable vendors with a 9.6 percent market share, distributing 5.2 million shipments, which marked a 19.4 percent increase compared specifically to the second quarter.
It should be noted that shipment figures for both HP and Apple are described by analysts as estimates rather than precise tallies.
Outlook for Future Quarters and Years
Looking ahead, market observers anticipate that the downward trajectory will persist. Projections suggest that shipments will continue to contract through the fourth quarter, potentially reaching a 27 percent reduction by the close of the year. Looking further down the line, expectations point toward flat growth figures arriving by 2027.
Conclusion
The latest data from Counterpoint Research highlights a challenging period for the personal computer industry. With component expenses weighing down hardware demand and leading to a 21 percent yearly decline in Q3, manufacturers navigate a cautious landscape with further contraction expected before stabilization occurs.
Source for this report: gsmarena.com.